Thematic area: Economic Growth and Jobs. Sector: Private sector and Sustainable Industries
Building of Entrepreneurship for the Handcrafts Sector in Brazil
Partners: 
Ministry of Development, Industry and Foreign Trade / 
Directorate-General for Enterprise and Industry.
Year: 2013
Project Overview:
The goal of this action is to promote, through a study and a technical workshop, greater awareness of the implementation of strategies and policies to support the handcrafts sector and the European experience in the field. This exchange will enhance mutual understanding of policies, programmes and governance tools that support entrepreneurship and competitiveness and policies for Small and Medium Businesses (PME). Handcrafts are an important economic activity in Brazil and involve a large number of individual entrepreneurs and small businesses. For this reason, the Ministry of Development, Industry and Foreign Trade (MDIC) - through the Brazilian Handcraft Programme (PAB) has strived to strengthen this production sector and encourage its entrepreneurial spirit. The policy and guidelines established by MDIC for the PAB are designed to stimulate job creation and develop products and markets, increase income and foster innovation and entrepreneurship. Above all, they mean the preservation of a popular culture that is one of Brazils greatest assets. The challenge to the handcrafts sector is to maintain the quality of production and at the same time provide the craftsman with the conditions to develop entrepreneurship and compete in the market. Handcrafts are the answer to the growing needs and demands of the domestic and international markets for local authentic products that use renewable natural materials. The social, cultural and economic role played by handcrafts in society requires consistent action to benefit this sector. A series of activities are being undertaken to train artisans and promote crafts in markets with the objective of providing living and working conditions to protect artisans and crafts creation, which can only occur by strengthening local capacity and facilitating access to the global market.
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