In recent decades, the Creative Economy has been gaining space on the agenda of international agencies and communities and is considered strategic for the growth and economic and social development of developing and developed countries, whether through the creation of jobs, employment and income or by promoting social inclusion, cultural diversity and human development. The Creative Economy comprises the cycles of creation, production, distribution / dissemination and use / enjoyment of goods and services produced by the so-called creative industries, which are those whose productive activities have as their main object a creative act of symbolic value, which results in the production of cultural wealth.
Despite being recognized for its cultural diversity and creative potential, Brazil needs to foster public policies in this field. Today, the greatest challenge facing the Ministry of Culture’s Secretariat for the Creative Economy (SEC) is the creation of public policies whose actions will provide structure and development by fostering networks and production arrangements that will generate work, employment, income and productive inclusion, without compromising cultural diversity. Therefore, exchanges on this issue with the European Union are of the utmost importance in order to identify opportunities for cooperation and exchange.
The EU-Brazil Sector Dialogues Support Facility supports the organization of the conference “Dialogue between Brazil and the European Union on the Creative Economy”, in July 2012, which will address the following areas: research and mapping; creative skills training; promotion options; social technologies and management models; creative clusters; and regulatory frameworks. The main results expected of this action include closer relations between Brazilian and European public and private institutions; in-depth discussion on the design and implementation of public policies for the Creative Economy for local and regional development; and the signing of technical cooperation agreements based on the conference's topical strands.
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